We prepared a unique 9-day Fragrance Festival for our client in May 2016. The exhibition of historical flacons, cosmetics or period ads crowned a 100-year-old perfume machine that served in the past instead of testers we know today. Attractive artistic installations devoted to six fragrance families offered visitors a wide range of ladies' and men's perfumes and served also as the opportunity to get a purchase discount. To help them to choose among the wide selection, we prepared an interactive test on tablet that assigned them a family of fragrances based on their type of personality. The event was opened in style with a rich dance and music program full of competitions and interesting interviews (not only) with experts. Visitors could also enjoy “walk through centuries” that provided them with interesting information about the history of the fragrance world. Members of the Aupark loyalty club could even try blending the fragrances right at the festival and take home a fragrant as a reminder of our event.