In 2009, we were able to try out a high-end sports marketing in Slovak conditions at the Polo on Snow event, which was included in the World Series. It was played in the exclusive area of Štrbské pleso with the participation of 3 different target groups (the public - approx. 10 000, bank clients - approx. 3 500, VIP bank clients - 400). The whole event lasted for 3 days and had many accompanying events.